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Amazon puts music in the 'cloud'

Beating Apple and Google to the punch, Amazon unveiled a service on Tuesday that allows users to store their digital music online and play it on a computer or an Android device.

With Cloud Drive and Cloud Player, users can upload digital music, photos, videos and documents to Amazon servers and access the files through Web browsers or phones and tablet computers running Google's Android software.

The Cloud services run on computers equipped with Internet Explorer, Firefox, Safari or Chrome Web browsers. Purchases from Apple's iTunes or a personal music library can also be uploaded to the digital "music locker."

Amazon Cloud Drive provides five gigabytes of free online storage to Amazon account holders and a free upgrade to 20GB with the purchase of an MP3 album, the Seattle, Washington-based firm said in a statement.

Apple and Google are also reportedly working on similar "cloud" storage solutions for digital music collections but have not announced any plans yet.

Forrester analyst Mark Mulligan said the anticipated Apple and Google services will also allow users to store and stream music on multiple devices.

Amazon's move is "part of building a long term music revenue relationship with its customers," he said.

"They've lost most of the digital spend of their CD buyers to iTunes and whilst they've been aggressive and innovative with their download store it isn't close to toppling Apple's iTunes supremacy.

"This lack of a broader music ecosystem has weakened their ability to drive success of their MP3 store," Mulligan added. "A locker service is effectively an alternative way to build an ecosystem that ties customers in."

23:39 | |

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