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Showing posts with label world cup 2011. Show all posts
Showing posts with label world cup 2011. Show all posts

Indian cricketers enjoy greater brand value post World Cup win

Mumbai, April 9 : From accolades to cash, property and cars - team India's windfall just doesn't seem to end. Not just this, the brand value of theworld champions has also increased manifold after their cricket World Cup win over Sri Lanka.
"The recent victory as World Champions has definitely increased the brand value of the cricketers. They are winners - dependable, trustworthy, cool and 'Hero' status being some of the traits. Themarket value for key cricket stars will be up
15-20 percent," Sanjoy Chakrabarty, CEO of Dentsu Media,

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