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Audi Fashion Festival is back with more Asian content

The Audi Fashion Festival returns for its third run with a strong lineup of top international designers and Asian content.

Antonio Berardi, Erdem and local favourites Raoul and Alldressedup are among the designers that will take to the Singapore catwalk throughout the fashion week.

This year's seven-day fashion festival, from May 13 to 19, will see more Asian flavour in the mix and Japanese supermodel Tao Okamoto taking to the
catwalk.

It was modern Italian glamour and high fashion at the opening of the Audi Fashion Festival on Friday.

Missoni, which is known for its unique knitwear of flattering cuts, presented its Autumn/Winter 2011 collection and the crowd was wow-ed by models strutting their stuff - with an eclectic mix of candy sweetness and patchwork biker boots.

Angela Missoni, the Creative Director of Missoni, said: "I wanted to have this more sharp edge, because the girls are like fairytales and I want them to be like real girls of today with their feet on the ground so I put them on biker boots at this point, so there's this contrast, very feminine but being today's girl."

And to push Singapore's fashion industry to greater heights, organisers said they are looking to work closer with those in region, namely Malaysia, Thailand and Indonesia.

Tjin Lee, Managing Director of Mercury Marketing and Communications, said: "I think for us to become a global fashion capital like London, Milan, Paris or New York, we have to work with the region. I think Asian content is going to be the key to making this a world-class and exciting fashion destination. So we hope to be bringing together and working with the best of all the region.

For the first time, a non-Singaporean Asian label will be taking the spotlight at this year's Audi Fashion Festival. Greyhound original, led by creative director led by Bhanu Inkawat from Bangkok will be showcasing his fashion line.

There will also be more talent and retail excitement at the Blueprint 2011 trade show from May 18 to 22 - featuring collections by more than 100 of the best Asian and international emerging designers.

Launched as part of the Asia Fashion Exchange, Blueprint is the first trade show of its kind in the region and aims to make Singapore the fashion capital of the East.

18:06 | |

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