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'Aishwarya to launch fashion line'

Most actresses want to turn producers (Lara Dutta, Ameesha Patel, Sushmita Sen), or start a restaurant (Katrina Kaif, Bipasha Basu, Shilpa Shetty), at some point in their lives, when they feel the need to explore a new business opportunity. Aishwarya Rai Bachchan does things differently. She wants to launch her signature fashion line. 

An informer reveals to TOI, "A few years ago, Ash was approached by some fashion houses abroad to be the face of their brand, or be associated with them at
some level, but she had declined. Now, some big names from Europe are looking at a partnership with her. However, it is unclear if Ash will go for a joint venture or launch her own fashion line. She is keen to launch her exclusive fashion line that will travel globally. Whether it will it be prêt or haute couture, or Indian or Western is still up in the air." 

Ash confirms, "I have plans. I have a multiple connected idea and it's something I will definitely get into. I've wanted to do this for a decade, but I had put my plans on a backburner, and now I better get my act together. I always want to give my hundred per cent and more to everything that I do. There was so much happening around me that I had kept it on hold." 

Highly placed sources close to the actress say that Ash has been approached by as many as 15 top international designers from London, New York and Italy. Ash by flaunting her saris and gowns on grand Western events and with her insistence on minimalistic makeup and accessories in Bollywood, is considered to be quite a trend starter. This has been noticed by the world over. 

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