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Singapore tourism sector needs to move towards quality

Singapore's tourism industry should move away from quantity to quality if it is to overcome the long-term challenges posed by regional competition and land and labour constraints.

Speaking at a tourism conference, Senior Minister of State for Trade and Industry, S Iswaran suggested three strategic thrusts - Innovation, Integration and Productivity.

With innovative ideas, an integrated approach within the industry and greater productivity, Mr Iswaran is confident Singapore can ride on Asia's momentum and position itself for the next phase of growth.

He said Singapore should be on track to achieve the forecast of between 12 to 13 million visitor arrivals and S$22 to S$24 billion in tourism receipts in this year.

Separately, The Singapore Tourism Board (STB) said there is still momentum for growth amid uncertainties such as the events in the Middle East and Japan.

STB chief executive officer Aw Kah Peng said this as she addressed some 500 industry players at the annual tourism industry conference. 

She said value creation will drive further growth.

STB and the Singapore Hotel Association have formulated a hotel productivity plan which aims to increase customer satisfaction and operational efficiency.

15:12 | |

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